3 tips to improve your email open rate

The open rate of an email refers to the number of people who have opened your email compared to all mailings. The higher this number, the better.

A high open rate means that more people open your email and, consequently, that the user is more likely to end up taking the desired action.

The average open rate varies depending on the industry we are in, but we can say that, on average, it is 19.8%.

Now that you know what the open rate is, let’s see what tips you can follow to improve this ratio:

Write an attractive subject line

The subject line will be the first thing the user sees. Therefore, whether or not a user opens your email will depend, to a large extent, on this factor. The subject line must be able to attract the user’s attention and arouse his interest in the email. Some options for writing attractive subject lines are:

• Include numbers
• Highlight benefits/offers
• Add emojis
• Write it in the form of a question
• Write a mysterious subject line that arouses curiosity

In addition, you should consider the length to ensure that it is fully readable on all devices. In general, it should not exceed 50 characters.

Personalized sender

The sender, along with the subject line, is one of the things the user will see first. Including a personalized sender will help convey a transparent image and improve the open rate.

We recommend that you include your company name in the sender; you can also include the sender’s name to make it more personal.

Personalize your emails

Once the user has opened your email, he will be pleased to find his name. Calling the user by name conveys a much closer image.

In this way, it is easier for the user to perform the desired action and, in addition, it contributes to improve your brand image and makes it easier for the user to open the next emails you send.

We are sure that if you follow these tips, you will improve the opening rate of your emails. What are you waiting for to put them into practice?