Digital Marketing in Social Media: How to use it

A good social media strategy can help your brand’s online marketing and increase your customer base, here’s how to do it:

Find the peak time for posts

The Social Media Algorithm ranks posts better if they are interacted with quickly. In other words, the sooner you get likes and comments, the better the result.

To achieve this speed of interaction, it is necessary to control the activity schedules of our audience. We need to know which days and times our followers spend the most time on the network. This task can be done with Instagram’s own statistics or by using external measurement tools.

Publish consistently and with a controlled frequency

Although we should not publish empty content, if we have nothing to say, we must find it. Perhaps our brand has been without any news of interest for a few days, or perhaps we still can’t tell you about it. In any of these cases, we will look for content related to us that is of interest to our audience.

If we let too much time pass between our posts, they will lose reach on social media. On the other hand, if we post too much, the audience might consider this content as spam and we will lose followers. Success is always in the middle ground.

Actively interact with the audience

Social networks are not a simple platform to launch messages, but a communication scenario between our brand and our followers. We must always reach out to our audience and seek their interaction, so that they share our content and comment on it. In this way, we will ensure that our messages reach more people.

One of the specialities of the Kairós team is social media content strategy. Contact us to implement all your digital marketing strategy actions.