How Can WhatsApp Business Help Your Business?

When you buy a new mobile phone, one of the first things you probably do is set it up with all your favourite apps.

And WhatsApp is most likely one of the first apps you download.

It’s not surprising, as WhatsApp is an instant messaging channel that allows you to stay in touch with your friends, acquaintances, family, partner, etc. in a very simple and quick way.

That is why most people use this application every day and practically all the time.

To be more specific, according to IAB Spain -a marketing and advertising company-, 85% of people use the application several times a day, and spend approximately 2 hours a day on it.

For this reason, in addition to being used for personal purposes, it also makes sense for companies to start thinking of WhatsApp as a communication tool for their business. WhatsApp can be a perfect application for companies to communicate with their users in a more direct and personalised way.

In fact, according to ComScore, an Internet marketing research company, 46% of Spanish organisations use WhatsApp Business. They use this tool to interact with users, i.e. to enhance customer service, to manage orders, to send advertising, etc.

What is WhatsApp for Business

WhatsApp Business is a free application for both Android and iOS that allows many small, medium and large businesses to communicate with their users instantly and easily.

Thanks to all the information that businesses get from the app, it is possible for them to carry out marketing campaigns, impeccable customer service, and many other functionalities in a more personalised way.

Difference between WhatsApp and WhatsApp Business

WhatsApp Business is making a big splash in the business world. It is like the “sister app” of the “classic” version. 

The main difference is that the adaptation of WhatsApp to the Business version is aimed at business management.

It is in the settings that the real differences can be seen: 

In the case of WhatsApp Business, you have to set up a description of your business, and in addition, you have to indicate a web address and the location of the company.

Once this is done, you can start using the application. But always with the mindset of making yourself known as a business and improving the personalisation of customer service.

It is important to keep in mind that WhatsApp does not allow you to have two accounts on the same device. Therefore, if you register the same phone in the classic version and in the Business version, you will only be able to use one of them.

How WhatsApp Business works

The main objective of this tool is that the brand or company uses it to talk to the user in a direct, fast and personalised way. 

WhatsApp Business gives companies the opportunity to connect with their audiences through this channel.

Moreover, being a Facebook application, it can be integrated with other apps, such as Instagram or Facebook itself.

This is very positive for businesses, as it allows them to cover all stages of the sales funnel:

• Facebook and Instagram: work very well in the Awareness and Consideration phases (the first phases of the funnel), where user interaction is more passive. 

• WhatsApp Business: works very well in the Decision and Loyalty phases (the last phases of the funnel). In other words, it helps potential customers to make a decision.

If you have a business and want to try WhatsApp Business, here are some tips that will help you a lot:

– Use the same tone as in the other channels.

– Don’t be intrusive: if you use it repeatedly, it will end up generating rejection.

– Define a customer service guide: so that the conversation is as unanimous as   possible among the members of the team in charge of this service.

Why a company should use WhatsApp Business

WhatsApp Business is a point of contact between the company and its users. Thanks to this tool, companies can:

– Create a company profile: they can add important data about the company such as location on Google Maps, opening hours, description of the company’s activities, e-mail, etc.

– Create mailing lists: they can send messages en masse.

– Generate automatic replies: these are sent every time a user writes in the chat.

– It is possible to create groups, and the main benefit is that only the brand speaks. This avoids everyone talking at the same time and keeps order.

The result: you can generate community from a different platform.  

After having read the post, you will surely understand the importance of WhatsApp Business for any business, whether small, medium or large.

Have you already decided to try WhatsApp Business? Do you think it is a tool that can help companies to manage leads in a closer and simpler way?